Categories: Mark LomasRolling StonesTequila Sunrise

The Trident Goes Viral!

It would appear that my Tequila Sunrise interview for National Geographic Assignment with Jeff Burkhart is the basis for new series of TV ads for Jose Cuervo Tequila featuring the Rolling Stones!

The internet is all a-twitter about it. It’s on the Huffington Post , Ultimate Classic Rock. And the Wikipedia entry has been expanded extensively.

As the story goes, the Rolling Stones had a chance encounter with a Tequila Sunrise cocktail while on their 1972 U.S. tour — at San Francisco’s Trident bar to be exact — and were completely swept off their feet. They traveled around the country ordering it various bars thereafter. According to Huffington Post, Keith Richards called the tour’s unofficial name the Cocaine and Tequila Sunrise tour in his book Life.

Mark

I worked at the Trident from 1974 to 1976 when it was temporarily closed before reopening almost a year later with a new crew & menu. The era covered here is 1966 to 1980 when the Trident was "Magic!" Mark Danforth Lomas 805.845.2888 MDLomas@gmail.com

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Capt George says:

January 14, 2019 at 8:46 pm

I remember hanging out there when Pinky was the bar tender. When the big Ferry boat would tie up with a large group for dinner we would have to take the schooner out to free up dock space. It was a great chance to sail so we would cruise around the bay until the ferry loaded back up which was a few hours. One night the fog rolled in while we're sailing and you could not see your hand in front of your face! But old Pinky just kept sailing! It had a profound effect on me. Later in life I became a Schooner Captain and spent my life running boats.